Get Social: Tips for How Public Agencies Can Engage the Community on Social Media
October 18, 2016
It's now more important than ever that public agencies make use of social platforms like Twitter to engage their communities, customers, and stakeholders. When used correctly, comments shared directly through social media can provide public agencies with valuable and honest real-time feedback, direction, and hints to areas of untapped opportunity.
This session focused on how two local DMV agencies — DC Water and Arlington County Department of Community Planning, Housing and Development — are leveraging social media channels to engage the public and key local leaders in their planning and implementation processes.
Bob Duffy is the planning director for Arlington County, Virginia, where he's been involved with numerous planning efforts, including the award-winning Community Facilities Study, Rosslyn Sector Plan and Courthouse Sector Plan Addendum. Duffy was formerly planning supervisor for Prince George's County Planning Department; director of planning and community development for the Town of Brookline, Massachusetts; and assistant director of the Louisville Development Authority and Downtown Development Corporation, among other positions. He has a bachelor's degree in planning from the University of Cincinnati.
Franchesca Thompson is the digital communications manager at DC Water. She serves as the primary contact in support of the authority's digital communications program, including implementation of social media strategy to ensure the effectiveness and adoption of relevant social media techniques. In addition, Thompson contributes to online advocacy efforts and manages the authority's presence on Facebook, Twitter, and other sites. She will complete a master's degree in corporate digital communications from Georgetown University in December and holds a bachelor's degree in journalism, advertising, from Howard University.