Three Tips for Engaging Gen Z in Planning

Despite being a major demographic, Gen Z has often been sidelined in urban design conversations. However, a shift is possible as more young individuals seek inclusion and actively participate in shaping the future of our cities.

Three Strategies to Engage Gen Z

Yessi Pina (they/them), a prominent voice in youth-centric urban planning, shared three key strategies to engage Gen Z at the planning table.

1. Breaking Down Barriers

"Precious opportunities are often overlooked before even reaching the table," remarks Yessi.

Urban planning has long been ensconced behind gates, with many disregarding Gen Z's potential contributions. However, by embracing inclusivity in invitations, new avenues for collaboration emerge.

2. Making Planning More Accessible

"Engaging young stakeholders should not be an afterthought but an integral part of the initial stages," emphasizes Yessi.

If dismantling barriers represents the crucial first step, enhancing accessibility stands as the subsequent imperative. Initiatives such as scholarships and youth-focused workshops play pivotal roles in integrating young voices. Nonetheless, gatekeepers persist, suggesting the necessity of mediators to bridge intergenerational divides.

To further include Gen Z in urban planning, it's essential to create platforms for their voices to be heard. One strategy is to incorporate digital tools that resonate with Gen Z's tech-savvy nature. Virtual reality simulations, interactive planning apps, and social media campaigns can make participation more appealing and accessible to younger demographics.

Additionally, creating partnerships between schools, universities, and planning agencies can provide educational opportunities that integrate urban planning concepts into curricula. This early exposure can inspire and equip young individuals with the knowledge and skills needed to contribute meaningfully to planning discussions.

3. Understanding Culture

"Youth propel culture forward," asserts Yessi.

As Gen Z is one of the most diverse generations, with unique perspectives, they can enhance urban planning. A more diverse range of voices ensures that urban designs can be inclusive and reflective of community needs.

Engaging with youth from various socioeconomic backgrounds, ethnicities, and abilities can help planners create spaces that are truly welcoming and functional for all.

The evolving needs and dynamics of future generations demand greater attention. In this rapidly changing landscape, having individuals tuned to the pulse of cultural shifts becomes imperative.

While strides are being made, acknowledging programs that champion these ideals is positive. Initiatives like those undertaken by Chicago Territory, which champion community-driven design practices and offer scholarships, exemplify proactive steps toward inclusivity.

Gen Z Benefits

Incorporating Gen Z into urban planning not only benefits the immediate design process but also fosters a sense of ownership and responsibility among young people. When they see their ideas and contributions realized in the urban landscape, it creates civic engagement and a commitment to their communities.

By embracing these strategies, urban design can transcend traditional boundaries and create spaces that authentically reflect the needs and aspirations of Gen Z and beyond.

Top image: Photo by iStock/Getty Images Plus: Delmaine Donson