Adaptive Reuse Development Opportunity

City of Marshfield

Marshfield, WI

The City of Marshfield is seeking Statements of Qualifications from interested development entities for the adaptive reuse of the historic Weinbrenner shoe factory. This magnificent 90-year old building is owned by the City and is listed on the National and State Registers of Historic Places. It has been in continual use as a footwear manufacturing site operated by the Weinbrenner Shoe Company. Weinbrenner will be relocating in early 2026 to a new facility in Marshfield. Following their relocation, the City would like to collaborate with a qualified developer (or development team) for a dynamic reuse project.

The City constructed the Weinbrenner Building during the Great Depression to attract an employer, and the Weinbrenner Shoe Company has occupied the building ever since. The reuse of the building was a centerpiece of the 2022 West Second Street District Redevelopment Plan, which the City is actively implementing.

The City and Community Development Authority (CDA) see great potential in the approximately 90,000-square-foot building and 2.49-acre property. They foresee a likely reuse as residential units with potential for ground-floor commercial, but they are open to other uses that would further the goals of the project and the West Second Street District Redevelopment Plan. Toward that end, the City and CDA are seeking a development entity to work in partnership with to bring about an active reuse of this historic property. A tour of the property can be available upon request. (For tours, please email City Administrator, Steve Barg, no later than Oct. 14). Statements of Qualifications are due on Nov. 7. The City will select a partner in early December and work with them to craft an exciting and feasible redevelopment plan that will be ready for construction after Weinbrenner vacates the building. This RFQ provides more detail on the building, its surroundings, and the information requested of interested parties.


Request Type
RFQ
Deadline
Friday, November 7, 2025

Contact Information

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