Place-Based Social Networking

Place-based social networking platforms, a form of civic technology that encourages neighbors to communicate virtually, are growing in popularity. The possibilities offered by this kind of networking are extensive, and the market already highlights a variety of applications exploring these concepts. A prominent example is Pokémon GO, which uses augmented reality (AR) to allow users to find virtual Pokémon in real-world locations through their phone screens. Another application, WallaMe, offers a digital platform where users can create and share virtual graffiti, blending the physical and digital worlds uniquely. Additionally, Holo is experimenting with location-based holograms, providing an innovative approach to how digital content is integrated with real-world environments.

These applications demonstrate the growing trend of merging digital experiences with physical locations, offering new and engaging ways for people to interact with their surroundings. The public-private nature of these platforms indicates that both virtual and physical approaches to placemaking, belonging, and inclusion are necessary to ensure public safety and combat exclusionary practices in urban spaces.