Digital Fatigue

About This Trend
People might be increasingly ready to turn off their smartphones and return to more in-person experiences. Globally, 39 percent of Reuters survey respondents said they were avoiding online news in 2024 (up from 29 percent in 2017), often due to feelings of disappointment and distress. Additionally, almost half of Americans say dating is harder today than it was a decade ago, which has led many young singles to turn away from online dating platforms. Instead, attendance is surging at in-person dating events, from speed dating to chess nights. Some ad campaigns are promoting the use of "dumb phones" at parties to help people stay more present in social settings. In the Netherlands, there's a growing movement for screen-free public spaces and "digital detox hangouts" encouraging people to disconnect from their devices to foster better communication and personal connections.
Even high-tech executives, many of whom have made their fortunes in the digital world, are opting for retro technology as a subtle power move. This offline trend is seen across various professions: some doctors continue to use pagers, businesspeople still send faxes, and some authors are snail-mailing newsletters to their subscribers. Children, too, are becoming the focus of reducing screen time. While some argue that Gen Z's proficiency with new technologies makes them more prepared for the future, research and members of Gen Z themselves raise concerns over the amount of time they spend online.
