Building Support for Affordable Homeownership and Rental Choices: A Summary of Research Findings on Public Opinion and Messaging on Affordable Housing
August 2013
By: National Housing Conference, Rebecca Cohen
https://www.chapa.org/sites/default/files/2013_10_CommsLitReview.pdf
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This briefing paper summarizes how to effectively communicate with the public and policymakers about affordable housing. It distills eight key findings from public opinion research and language and messaging research and identifies future research needs.