Dollars and Sense: Building Publicly Desired Amenities
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Certification Maintenance
Learning Outcomes
- Understand how to navigate and pay for a complex, municipal-led redevelopment and public-private partnership.
- Use the design of public amenities, public art, and City Hall to further project goals that are not possible in a strictly market-driven project.
- Learn successful implementation tactics, including targeted public investment, incentives, land assembly, and design guidelines that can catalyze private investment and sustain success.
Course Details
Johnston, Iowa, is a growing Des Moines suburb with more than 25,000 residents. Johnston has everything it needs except a town center focal point and public gathering space for locals and visitors. With the market only delivering traditional strip-retail developments, and after years of careful planning and significant city-led investment, the Johnston town center and its public space, "The Yard," opened in August 2021.
Presenters describe how the community-supported town center was planned, designed, developed, and implemented. The town center includes numerous public amenities; a state-of-the-art, multi-purpose City Hall; public art; and active open space that engages citizens through all seasons. These aspects prompted a shift from sole reliance on ROI to providing new amenities desired by residents and making room for seven new multi-tenant buildings that house a hotel, retail, restaurants, and entertainment.
Hear insider insights on navigating a complex, municipal-led, public-private partnership; addressing the challenges of infill redevelopment; and building and opening a town center during a global recession and pandemic.